About

The Navy SEAL Xperience will immerse visitors of all ages and backgrounds into the covert world of Navy SEALs through first-person accounts, activated artifacts, engaging digital media, and interactive full-body challenges. These experiences will incorporate the fundamental components of STEM (Science, Technology, Engineering, Math) for students to inspire the next generation of scientists, engineers, mathematicians, and Navy SEALs.
The Xperience will accommodate visitors looking for an educational outing, as well as guests who want to know more about this elite fighting force. Whether your objective is to learn more about Navy SEALs, or to experience an engaging and innovative attraction, the Navy SEAL Xperience promises to please patriots, intellectuals, and adrenaline-seekers the same.
“San Diego is the perfect home for the Navy SEAL Xperience with its deep military roots and collaborative innovation economy. NSX will immerse visitors from near and far in the world of our bravest heroes and serve as a unique convention center for the community.“ – Lisa Easterly, President and CEO, Cyber Center of Excellence San Diego
Capital Campaign Committee
Rick Kaiser | Chief Operating Officer
Rick Kaiser | Chief Operating Officer
Rick was born in Milwaukee, Wisconsin. After attending Basic Underwater Demolition SEAL (BUD/S) training Class 109 in Coronado, California, he was assigned to SEAL Team TWO in 1980. Rick deployed three times with SEAL Team TWO 2nd Platoon, specializing in Winter Warfare, Sniping, and Combat Swimming.

He was assigned to SEAL Team SIX in 1985 acting as lead diver, breacher, and sniper. In 1993, Rick received the Silver Star for Valor during the Battle of Mogadishu (Black Hawk Down). He served as the training chief and lead sniper from 1993-2000. He then served as Deputy Operations Officer from 2001-2013, overseeing and managing numerous combat deployments post 9-11 of SEAL Team SIX personnel to Afghanistan, Iraq, Africa, and many other locations around the world

Rick serves as the Chief Operating Officer of the Navy SEAL Xperience in San Diego, California and National Navy SEAL Museum in Fort Pierce, Florida; he lives in Vero Beach, Florida with his wife Barbara.

Todd Perry | Executive Director
Todd Perry | Executive Director
CAPT Todd Perry is from Escondido, CA, and enlisted in the Navy in April 1982. After Machinist Mate ‘A’ School and BUD/S Class 123, MMFN Perry reported to SEAL Team THREE as a Plank Owner, completing two WESTPAC deployments before reporting to SEAL Team SIX in 1987. In 1997 Senior Chief Perry was commissioned and retired after 40 years of active-duty Naval Special Warfare (NSW) service in May 2022.

His sea tours have been at SEAL Team ONE, THREE and EIGHT, Naval Special Warfare Unit TWO in Germany, and 18 years at SEAL Team SIX. He has conducted over 20 operational deployments to Asia, Europe, Africa, and Central America, with the majority in support of Afghanistan or Iraq combat operations.

His three Command Tours included Advanced Training Command; CDR, Combined Joint Special Operation Task Force – Iraq (CJSOTF-I 19-2), and his final command at NSW Leadership Education and Development (NLEAD) until retirement. CAPT Perry received the Legion of Merit (x2), Bronze Star (x5), Purple Heart and dozens of other personal, campaign and service awards during his lengthy career. In 2018 CAPT Perry received a master’s degree in National Security Strategy from the National War College, Washington DC.

During these 40+ years in the U.S. Navy–and entire 39+ years in NSW–Todd’s wife Jackie has been along for the full ride, the longest serving NSW spouse in NSW’s 80-year history! Jackie raised three great kids during Todd’s 21 overseas deployments and countless training events across the country and around the globe and is now focused on helping with five grandkids.

Todd Perry is now proudly serving as the Executive Director of the Navy SEAL Xperience, which will be built in Todd and Jackie’s hometown of San Diego.

Lance Cummings | Capital Campaign Director
Lance Cummings | Capital Campaign Director
Lance is a native of Macon, Georgia. He enlisted in the Navy in 1981 and served in the fleet as ships navigator before reporting to SEAL Training in 1983. After graduating in Class 124, he became a plank owner (original member) of SEAL Team THREE, where he deployed to the Western Pacific theater

Subsequent duty as a BUD/S instructor and at Defense Language Institute took him to SEAL Team FOUR and three deployments in South America, working with US Drug Enforcement until 1995. He then transitioned to SEAL Reserves while going to Chiropractic College, receiving his Doctorate in 2000. After 9/11/01, he mobilized to active duty and four deployments to the Middle East in support of US foreign policy.

Retiring from the Navy in 2011 as a Chief Warrant Officer, Lance lives in San Diego with his wife Michele and their 14-year-old. twins. Lance serves as the Navy SEAL Xperience San Diego Capital Campaign Director, and conducts adventure fundraising events for the Navy SEAL Museum in Fort Pierce, Florida.

Don McClure | Board Chair
Don McClure | Board Chair

Don McClure has dedicated his life to service to both for-profit and non-profit institutions. After completeing his undergraduate studies at Saint Francis University, Don attended law school until he was called to active military duty. He later completed graduate work in finance at the Tuck Business School at Dartmouth.

Mr. McClure became active in the wireless telecom business with the advent of cellular service in the United States in 1985. He is the former Chair and Co-CEO of a national service provider that operates in 39 states. This company was sold to a Fortune 100 company in 2000. As founder and CEO, Don manages The McClure Group, Inc. in a variety of private investments. He sits on several private company boards and has served as the Lead Director with a publicaly traded financial services firm for almost a decade.

Mr. McClure’s community service has primarily focused on education, both at the secondary and college level. He is a retired Chair of Trustees at his alma mater. He was elected to the Ocean Reef Community Association and North Key Largo Utility Corporation Boards in 2009 and served as Chairman through April 2015.
He has overseen operations as a commercial grape grower at his McClure Family Vineyard since 2005. Additionally, Don operates Maryland Vineyard Management, which provides viticulture services to 25 Maryland wineries and vineyards.

Mr. McClure has actively served the National Navy UDT-SEAL Museum and its developing San Diego Navy SEAL Xperience since 2013. He resides as Chairman of the West Coast Board, serves as a member of the National Executive Committee, and remains an invaluable asset as a Board Member of the Fort Pierce, Florida Museum. Don has been at the forefront of several Museum fundraising endeavors nationwide.

Natives of Maryland, Don and his wife of 54 years, Charlene, spend their summer months on a family farm and vineyard in North Central Maryland. They now call Vero Beach, Florida their home the rest of the year. The McClure family includes three sons and a daughter, with the blessings of ten grandchildren.

Kim Rhinehelder | Capital Campaign Coordinator
Kim Rhinehelder | Director of Development
Having over 25 successful years in the field of fundraising, Kim Rhinehelder, CFRE is passionately working as the Campaign Coordinator for the Navy SEAL Xperience San Diego. In her previous position as President of Eskaton Foundation she was charged with building the philanthropic arm of the largest senior health care organization in the Sacramento region.

After 9 years as President, Kim took on a new role as VP of Communications, Outreach and Philanthropy at the same organization. In that position, her immediate goal was to build a first-time communications department. Under Kim’s leadership her team created Eskaton’s first-ever Brand Message – Age is Beautiful! As Kim would later say, “Age is Beautiful” is a legacy that will be with the organization for years to come.

After living in Sacramento for over 25 years, Kim and her husband Charles set out on a new adventure landing in Carlsbad, CA. Kim is a Master Gardner, loves to play golf, and spend time on the beach.